This is an acronym for All-Time High which refers to the highest price an asset has reached on an exchange. At the end of 2017, many cryptocurrencies set new All-Time High records.
Bitcoin reached an ATH of approximately $19,665 in mid-December 2021. The ATH value represents the theoretical maximum price at which one could have sold the particular asset, and also represents the maximum price another trader was willing to pay for that asset during that time. Investors who entered the market during an HTA are considered Bag Holders.